Brand Guidelines

Welcome to Embargo's Brand Guideline page!

At Embargo, our mission is to protect web applications from 3rd party JavaScript vendors recording sensitive data. We achieve this by making it easy for businesses to annotate and tag website content that should be treated with care.

As a B2B SaaS tech company, we take pride in our professional and trustworthy brand image. To maintain and strengthen this image, we have established the following brand guidelines:

Our brand name is Embargo. It should always be written in title case, with the first letter of "Embargo" capitalized and all other letters lowercase. The name should not be shortened or abbreviated, and it should not be combined with other words or phrases.

Our brand colors are Charcoal Blue ( #050d1f) and Dark Periwinkle ( #6465f1). These colors should be used consistently in all of our marketing materials, including our website, presentations, and social media accounts.

Our brand font is "Inter Var". This font should be used for all written communication, including our website, marketing materials, and business documents.

Our brand logo is a combination of the Embargo brand name and a shield icon. The logo should always be used in its entirety, and it should never be altered or modified in any way.

Our brand voice is professional, trustworthy, and confident. Our communication should be clear and concise, and it should always reflect the high quality of our services.

By following these brand guidelines, we can maintain a consistent and professional brand image that reflects the values and mission of Embargo. Thank you for being a part of our team and helping us protect sensitive data on the web.